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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Investing Through Recession and Beyond: VC Strategies That Beat Global
Wednesday
, 
June 
10
 at 
6:00pm
BST 
Europe/London
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Investing through recession and beyond: VC strategies that beat global crisis. 

The COVID19 crisis is unique in how immediate, broad, and acute it is for the global economy. In the United States, unemployment claims have reached 40 million and counting, and across the world an estimated 1.7 billion people have been ordered to remain at home as governments take extreme measures to protect their populations including deploying massive financial reliefs. Uncertainty has become the new normal. However, we also have a strong belief that great companies can be built during and navigated through a crisis - the last great recession even led to the birth of many multi-billion dollar businesses including Instagram, WhatsApp, Spotify, Uber, Airbnb, Dropbox, and Slack. 


Very few of today's venture investors were around during the 1997 Asia crisis, the 2000s dot-com burst, the 2007-08 financial crisis, and the 2015 blip. Northzone, founded in 1996, has successfully deployed eight (now on our ninth) funds amounting to over $1.5 billion into early-stage companies. We have been fortunate to amass a great deal of learnings about investing and managing funds through uncertain times. 


We are hosting a closed session with early-stage managers in our network to discuss and share best practices from prior crises and what that means today. For example: What are the common denominators of fund success? What concerns to expect from LPs and how to respond? How various global markets are reacting differently? How to respond to macro trends in a measured way? How to manage and balance portfolio risks? What are the legal/PR impacts of government reliefs and how to assess them?


We want this to be as engaging as possible, so please submit any questions beforehand and/or engage directly during the event.

Speakers

Pär-Jörgen Pärson

General Partner, Northzone

PJ has been venture investing for 25 years. His portfolio includes multi-billion dollar exits in market-defining companies such as
Spotify, iZettle and Avito, as well as Pricerunner, Jasper, Videoplaza, and current companies
like fuboTV, Spring Health, Play Dots and others.  He has been repeatedly recognized on the Forbes Midas List.

Theresia Gouw

Founding Partner, Acrew Capital

Theresia has been investing for over 20 years in startups including Cato Networks, Exabeam, Trulia (TRLA) LearnVest (Northwestern Mutual), and others. Theresia has received recognition on Forbes’ 100 Most Powerful Women list, Forbes Midas List (8 times), Time's 40 most influential minds in tech, and Carnegie Corporation’s annual Distinguished Immigrants list.

Ed Zimmerman 

Partner, VC Lawyer, Lowenstein

Ed chairs the VC/Startup team at Lowenstein Sandler since 1992. Ed has taught VC at Columbia Business School for 15 years and founded VentureCrush. Chambers USA ranked Ed among the 22 best lawyers in Startups & Emerging Companies–USA–Nationwide (the only of those based in NYC); Best Lawyers in America (2017) named Ed the NYC Venture Capital Lawyer of the Year. Ed's team has been recognized among the 5 most active law firms in America for venture capital and private equity deals (Dow Jones/WSJ).

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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We have reached the maximum capacity. Contact vincent@northzone.com if you still want to register.